Q&A nrog Joe Short: npias tso tawm tshiab, COVID-19, hloov kho dua tshiab

Allison Jarrell cim tau npias, zaub mov thiab dej haus hauv Bellaire, Antrim County, Elk Rapids thaum Lub Kaum Ob Hlis 22, 2020
Joe Short, tus tsim ntawm Short's Brewing Company nyob rau hauv Bellaire, coj peb mus rau hauv lub lag luam npias nyob rau sab qaum teb Michigan.Cov kauj ruam tom ntej ntawm Short txoj kev loj hlob suav nrog tus muam tuam txhab Superfluid Supply Co. thiab cov khoom tshiab los ntawm hom xws li Starcut Ciders thiab Beaches Hard Seltzer.
Lub xeev Michigan npias tam sim no muaj zog!Hauv xeev breweries, tsis hais qhov loj me, muaj kev phooj ywg zoo.Kuv xav tias peb yeej yuav ncav cuag qhov saturation.Qhov kuv xav hais yog tias rooj plaub ntawm kev ntim khoom microbrewery tseem ceeb dua li rooj plaub ntawm brewing tuav.Txhua lub nroog xav tau ib lossis ob lub npias lossis peb lub npias.
Txij li thaum koj pib brewing npias, koj puas tau pom qhov hloov pauv loj tshaj plaws hauv kev lag luam npias?
Txij li thaum kuv tau pib, qee qhov kev hloov pauv loj tshaj plaws uas kuv tau pom hauv kev lag luam tau cog lus tias yuav txhim kho kev ua tau zoo, kev kawm ntawm cov neeg siv khoom thiab kev loj hlob sai uas tau ua rau kev txhim kho cov peev nyiaj kim.Peb kuj tau pom muaj kev hloov pauv loj heev los ntawm lub raj mis mus rau cov kaus poom, los ntawm 16 ooj thiab 19.2 ounce cov kaus poom mus rau 12, 15 thiab 24 ntim ntau thiab tsawg!
COVID tau tso siab rau cov ntim khoom tsim thiab txwv peb txoj kev txais tos.Qhov no kuj tau ua rau muaj kev puas tsuaj loj rau peb lub hlwb kev noj qab haus huv thiab tag nrho tus ntsuj plig, tshwj xeeb tshaj yog peb cov npoj yaig lom zem uas ua haujlwm hauv Pub thiab Pull Barn (peb chav dej hauv Elk Rapids).Vim yog qhov kaw ntawm cov tuav thiab cov khw noj mov lossis cov peev txheej tsim tau tsawg, cov ntawv tsim tawm tau raug txo.Qhov no hloov feem ntau ntawm peb cov khoom rau cov kaus poom thiab lub raj mis.Ua kom ncaj ncees, nws nyuaj rau peb khaws cia.Muaj ntau yam uas peb yuav tsum tau tshem tawm ob peb yam khoom tshwj xeeb uas peb cia siab tias yuav siv hauv cov khoom lag luam hauv ob peb xyoos dhau los los tswj kev ncig ntawm cov khoom lag luam zoo xws li Local's Light, Soft Parade Huma Lupa Licious thiab Bellaire Brown!
Kuv ib txwm tau ceeb toom tias peb pab neeg ntawm Short's yog qhov zoo tshaj plaws.Peb ib txwm txav thiab kho peb cov txheej txheem thiab kev ua haujlwm.COVID nyuam qhuav coj nws mus rau theem tshiab tag nrho.Kuv ib txwm tau txais kev qhuas los ntawm peb pab neeg.Lawv ua rau kuv zoo siab thiab ntseeg siab tias peb tuaj yeem kov yeej txhua qhov kev sib tw.Peb yuav ua tib zoo tsom ntsoov rau ib txwm muaj kev cia siab thiab sib ntaus sib tua zoo.Qhov txiaj ntsig loj tshaj plaws yog qhov peb tsis paub yog tias peb yuav tsum hloov pauv.Peb paub tias thaum lub sijhawm tsim nyog, peb yuav npaj hloov, hloov kho, nthuav lossis cog lus ib feem ntawm peb txoj haujlwm, thiab ua haujlwm sai thiab ua tau zoo.
Kuv tau attracted rau ntau theem ntawm brewing.Qhov thib ib yog qhov tsis muaj kev muaj tswv yim tsim los ntawm kev tsim qauv.Lub ntiaj teb tsw yog loj heev!Kuv kuj nyiam tsim cov kev paub dhau los ntawm peb cov khoom uas muaj siab rau cov neeg siv khoom.Kev sib tham nrog cov neeg siv khoom los ntawm kev kawm thiab kev hais dab neeg tuaj yeem txhim kho cov kev paub dhau los no!
Hlub qhov koj nyob thiab qhov koj ua yog qhov tseem ceeb.Thaum koj muaj ob yam no hauv koj lub neej, koj yuav coj kev mob siab rau thiab kev txaus siab rau lub ntiaj teb nyob ib puag ncig koj, uas muab qhov chaw txaus nyiam rau kev ua haujlwm!
Peb ntseeg ruaj khov nyob rau hauv "tsim ib lub zej zog, tsim lub ntiaj teb no" thiab ua kom lub ntiaj teb no zoo dua los ntawm peb kev rau siab.Peb txhawb cov koom haum tsis muaj txiaj ntsig xws li Paddle Antrim, Glacial Hills, TART Trails, Title Track, Community Foundation, thiab lwm yam!
Peb ntseeg tias ua kom peb lub lag luam muaj zog los ntawm kev ua haujlwm hnyav.Thaum peb lub lag luam muaj zog, peb tuaj yeem ua hauj lwm sab nraum lub lag luam los txhawb lub zej zog.
Peb tab tom brewing ib yam dab tsi!Starcut cider ua haujlwm zoo.Peb yog cov neeg tsim khoom hnyav tshaj plaws hauv Michigan, thiab peb cov cider qhuav Pulsar tau dhau los ua ib qho ntawm peb lub tuam txhab cov khoom muag zoo tshaj plaws.
Beachs Hard Seltzer tau tawm nrog peb cov khoom siv cocktail-inspired ntau yam portfolio.Peb pab neeg no zoo heev ntawm kev ua cov khoom uas tsis muaj calories thiab tsawg-carbohydrate sab saum toj-tsav khoom.Peb zoo siab heev los qhia txog txoj kev tsw qab no rau hauv cov khoom qab zib nyuaj refiner, uas tsis muaj leej twg muaj.
Peb zoo siab los nqa qee yam ntawm Arcadia Brewing Company cov khoom lag luam nrov tshaj plaws rov qab los rau kev lag luam los ntawm Superfluid Supply Co.. [Arcadia Brewing Company tsis ua haujlwm hauv 2019.] Peb tau npaj cov khoom lag luam rau xyoo 2021, suav nrog Porter Rico (npias ua los ntawm txiv maj phaub) thiab Loch Ness Scotch.
Peb tseem tab tom ua haujlwm los txhim kho qee qhov peev txheej rau cov chaw, xws li hloov kho Bellaire lub bar, chav dej hauv Elk Rapids, Pull Barn, uas qhib txhua xyoo puag ncig, thiab cov tsev tshiab thiab cov cuab yeej siv rau cov chaw tsim khoom, suav nrog cov kettles tshiab thiab tshiab. ntim kab.
Ua ib tug neeg siab zoo thiab tsis qia dub.Muab daim npog qhov ncauj (pob koj lub qhov ntswg!).Thov hais ua tsaug.tiv thaiv lub ntiaj teb.pov npav!
Qhov no thiab lwm cov ntawv tuaj yeem pom hauv "Northern Michigan Magazine" magazine "Traverse" tshaj tawm thaum Lub Ib Hlis 2021;los yog sau npe yuav xa Traverse rau koj thoob plaws hauv lub xyoo.
MyNorth.com yog Traverse lub vev xaib online, "Northern Michigan's Magazine" yog qhov tshaj tawm tshaj tawm ntawm MyNorth Media, ib lub tuam txhab nyob hauv Traverse City, Michigan, mob siab rau kev sib koom cov ntaub ntawv hais txog Traverse City rau Sleeping Xyooj lub caij so, tsev noj mov, thiab wineries, sab nraum zoov kev ua ub no thiab ntau zaj dab neeg thiab duab.Xuab zeb dunes mus txog Mackinac Island.


Post lub sij hawm: Feb-19-2021

Xa koj cov lus rau peb:

Sau koj cov lus ntawm no thiab xa tuaj rau peb